Why Public Relations?
•
PR is the best route to branding new products.
•
PR has more intrinsic third party credibility.
•
PR creates “the buzz” advertising can’t.
•
PR keeps your brand at the top of the consumer’s mind.
•
PR has a longer shelf life than traditional advertising.
•
PR is a better method for direct and personal
communication with a target
audience.
• PR is a better value for your advertising dollar.
