Case Study: Media Coverage for Pet Products Client Posh Pooch
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Case Study: Media Placement for Posh Pooch by NN Public Relations.
Gotham Press
Life & Style Magazine
New York Magazine
New York Dog Magazine
NN Public Relations was retained by Posh Pooch to introduce the brand and bring a new outlook
to the way fashionable women tote their pooch. Posh Pooch wanted to penetrate
a competitive segment of the pet market as well as attract new retailers.
NNPR helped Posh Pooch break through the clutter to communicate the uniqueness
of the collection and void in the market for luxury pet goods.
NNPR also helped place Posh Pooch in the hands of influential celebrities and their pets including Haylie & Hilary Duff, Paula Abdul, Daisy Fuentes, and Tori Spelling. Leveraging these celebrity fans of the product, Posh Pooch has gained quick notoriety among the influential fashion and pet press. Placements include Santa Barbara, Gotham, NY Dog, Life & Style Weekly, among many others.
