Case Study: Media Coverage for Baby Products Client Silver Cross
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Case Study: Media Placement for Silver Cross Strollers by NN Public Relations.See more examples of press clip media coverage
Elle Magazine
New York Post
Parents Magazine
Star Magazine
US Magazine
NN Public Relations was hired to manage the introduction and new line launches of the well known UK baby brand, Silver Cross, within the US market. The brand was positioned to the national print and broadcast media for mothers with an “upscale baby” and only want their baby to have the best. Giveaway contests were secured in Family Circle, Glamour and Ladies Home Journal. Product was placed on shows like “Ellen”, “Friends” and “Sex In the City.” Through a media relations campaign regarding Silver Cross’s use by the royal family and current trend setting celebrities like Sarah Jessica Parker and Kate Hudson, Silver Cross has gained widespread media attention. Placements include Access Hollywood, The Wall Street Journal, NY Post, Los Angeles Times, Redbook, People, US Weekly, In Touch, Elle, Fit Pregnancy, Child, American Baby, US News & World Report, among many others.
