Broadcast PR is something not understood by many PR people. I had the lucky chance to start my career working for three former tv producers for KTLA, Los Angeles. We shot video, wrote scripts, edited and produced packages for our clients. Every day we would receive a report detailing where our stories ran. The days of packaged PR stories for the news are a lot different than they were a few years ago and PR professionals must stay up to date on how newsrooms get their information.

Clients of mine often want broadcast publicity. What do you do for a client who specifically wants broadcast PR in Orange County? Obviously you can reach out to the larger Los Angeles TV newsrooms, but we have a gem in our own backyard that reaches only OC. Daybreak OC on cable channel KDOC airs every morning covering news and interests around Orange County. Check it out one morning, it is actually a really good news program and being an OC resident, I enjoy the local stories. Below is one of my clients on Daybreak OC just last week.

If you would like NN Public Relations to help you with your broadcast PR strategy, give us a call!

Video News Releases (VNR) are a powerful public relations tool for a company looking to aggressively promote their brand or company image. VNRs are video news releases or video versions of a standard company press release. According to wikipedia “News reports may incorporate a VNR in whole or part if the news producer feels it contains information appropriate to the story or of interest to viewers.”

In today’s era of the twenty four hour media, the news agency are hungry for newsworthy stories, especially prepared video new releases that provide unbiased fact-based news stories. If you are interested in learning how NN Public Relations can further promote your brand, contact us at www.nnpublicrelations.com