Irvine, CA– TDVision Systems, Inc., the leader in stereoscopic 3D acquisition, encoding, broadcast, and display technologies has won the illustrious 2009 TV Innovations award for the category of Three Dimensional Television. The finalists were TDVision, BskyB and HDMI. 

TDVision’s innovations include the 2D+Delta system of Full HD 3D and 2D compatible 3D coding.


“TDVision’s entry was judged to be the most innovative in the 3D Television category by an independent panel of judges. We feel that this is a tremendous achievement for TDVision and I’d like to offer my personal congratulations to TDVision,” said Ian Weightman of IMS Research.

“When we started at the beginning of the decade, we knew that there will be the need to deploy stereoscopic content in a digital format, optimized and compatible, that’s when the TDVCodec was born. There were no 3D Displays so we made one, there were no 3D cameras available so we crafted one too, we ended up with the full stereoscopic true 3D HD infrastructure for digital, compatible, ubiquitous and multiplatform technology that enables the 3D Ecosystem,” said Ethan Schur, Marketing Director for TDVision and acceptor of award at the gala awards ceremony located at the Beverly Wilshire Hotel. 



The TDVCodec 2D+Delta system was invented by TDVision CEO Manuel Gutierrez Novelo in 2001 and patented worldwide in 2003. The 2D+Delta system in an integral IP patent pertaining to current and future standards including MPEG2, MPEG4 and MPEG Multi View Coding. 


About TDVision:
TDVision Systems, Inc. is the owner of several 3D-related patents for proprietary system architectures, which will propel a media breakthrough by providing true 3D through means of this new digital technology. This technology allows the acquiring, emulation and processing of a 3D image from a video stream or computer-generated image. The architecture also allows the use of current existing infrastructures, and with the addition of TDVision’s hardware, enables true 3D in High Definition.

To book an interview please email Orange County Public Relations firm NN Public Relations at info@nnpublicrelations.com, www.nnpublicrelations.com . To learn more about TDVision please visit www.tdvision.com

JESSICA MATRASKO JEWELRY LINE INSTANT

CELEBRITY FAVORITE

-Southern California Hand-Crafted, Contemporary Jewelry Line Makes Summer Splash at the Famous Silverspoon Malibu Beach House-

Los Angeles, Calif. (Aug. 10, 2009)— Jessica Matrasko Jewelry, the fashion-forward, Los Angeles based jewelry line created by designer Jessica Matrasko, announces the showcasing of her line this summer at the prestigious Silverspoon Malibu Beach House venue. This event debuts the latest trends and is held for the Hollywood elite with a love for fashion.

“Jessica Matrasko Jewelry was quite the hit this year at the beach house. Her pieces were a favorite among Anna Lynne McCord, Lindsay Lohan, Denise Richards and Kristen Cavallari,” noted Lorena Bendinskas , co-founder of Silverspoon. “It was the perfect collection of accessories to add to the assortment of fashion we had at the house!”

Jessica Matrasko’s hip, hand-crafted jewelry line has quickly become a Hollywood accessory must-have. Pieces of her collection were chosen by Denise Richards, Ali Landry, Lindsay Lohan, Lisa Rinna, Shoshana Bush, Kristen Cavallari, Haylie Duff, Beverly Mitchell and countless other celebrities at this summer’s events.

“I was honored to participate in the Silver Spoon Beach House. The celebrities and guests who attend their events are fashion icons and I am thrilled that so many of

Hollywood’s “it girls” love my designs and the meaning behind them,” said Jessica Matrasko, founder and designer. “Each of my pieces are handmade and are inspired by someone important in my life. I think that the love and unique attention put into each piece translates well to my customers. My line is not only pretty and high quality, but most importantly it promotes an awareness of the world around us through the natural elements of the line like stones, leaves and pieces found in the ocean.

About Jessica Matrasko Jewelry

Jessica Matrasko began crafting her distinctive line in tribute to her mother, Jo Ann, whom she lost to diabetes in 2005. Motivated by Jo Ann’s passion for all things natural, Jessica weaves together stylish, enduring pieces created with unrefined stones, ocean life pieces, real leaves made of 14k and 24k gold fill chains and wire.

Each hand-crafted piece in the collection is designed by Jessica to honor an inspiring person in her life. Named after friends and family, Jessica’s closest kin have sparked the imagination behind each exclusive piece.

Jessica gives back in her community and uses her profits from her jewelry to contribute to numerous charities and non-profit foundations. She supports groups like American Diabetes Association, Susan G. Komen Breast Cancer Foundation, 1736 Crisis Center for battered women and Heal the Bay, a non-profit organization dedicated to improving the quality of Southern California costal waters.

To view and purchase the Jessica Matrasko Jewelry line or for more detailed information on the designer, please visit www.jessicamatraskojewelry.com. Jessica Matrasko Jewelry can also be found at Jacqueline Jarrot in Sherman Oaks, Temptress in El Segundo, Shorelines Gallery in San Diego and Layla The Salon in Los Angeles, among other fine retailers and boutiques.

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-Orange County’s “City Surf” Clothing Line Seeing Growth During Retail Slowdown-

NEWPORT BEACH, CA; (July 23, 2009) — Atwater, the Newport Beach based surfwear line, today announced their expanding retail list will now include Tilly’s, Zumiez and East Coast retailer, Coastal Edge.

Founded in 2006, Atwater has gained notoriety as the “buzz brand” coming out of Southern California and was recently nominated by SIMA (Surf Industry Manufacturing Association) for the prestigious “Break Through Brand of the Year” award.

“Despite the economic downturn we are still seeing growth,” said Dean Bradley, Co-founder and Creative Director for Atwater. “Tilly’s, Zumiez and Coastal Edge are new retailers for us and we are really proud to be hanging on their shelves,” he continued.

About Atwater

Created by design veterans Dean Bradley and Scott Madison, Atwater has quickly become a constant in Southern California menswear fashion. A casual, yet contemporary line combining classic surf styles with a street edge, Atwater consistently draws from the classic heritage of beach life, simultaneously incorporating an elegant, fashion-forward and more sophisticated side to casual surfwear that we call “City Surf”. The Atwater line consists of T-shirts, boardshorts, walkshorts, pants, jackets and accessories including hats by New Era. Atwater can currently be found at most major surf retailers including Jack’s, Surfside Sports, The Closet, Becker, Val Surf, Active Rideshop and fine retailers including Fred Segal and Nordstrom among many others.

About Dean Bradley

A graphic and fine artist, founder and Creative Director, Dean Bradley is internationally recognized and considered a culturally significant designer in the new school art movement and surfwear industry. Bradley’s love for the beach culture has helped shape his graphic thinking and spirit of independent design. Prior to starting Atwater, Bradley served as Art Director for surf industry giant Hurley International where he began designing T-shirt graphics and transforming his artistic abilities into commercial success. During a six-year career with Hurley, Bradley became known for his versatility in original T-shirt graphics for the men’s and girl’s T-shirt lines. Bradley consistently created best-selling designs that continued to increase sales while always setting new T-shirt design trends in the industry.

About Scott “Spides” Madison

The recognized “boardshort specialist”, Design Director Scott Madison combines his love of surfing and fashion into the Atwater brand. With more than 15 years of experience as a designer, Madison established himself as a dominant industry player as the head of design at Hurley International, Madison played a crucial role in the success of Hurley at the transition from Billabong to Hurley in 1999. Madison is highly recognized for his design innovations and credited with creating some of the industry’s top selling pieces by bringing menswear fashion influences into boardshort design.

For more information on Atwater visit www.atwatercollection.com, www.nnpublicrelations.com

At NN Public Relations we try to always think ahead so we don’t miss any important deadlines. We also make sure we know every publication’s photo requirements, deadlines, story themes and more for hundreds of gift guides. Don’t get left behind trying to “sell” your story 3 weeks before Christmas, give Orange County’s NN Public Relations a call at 949-548-2227.

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So, let’s talk about Miley’s photos for Vanity Fair. While many teen boys and men will love her recent “backless” photos (personally I think she looks like a vampire) she did for the famous photographer Annie Liebowitz, let’s face it, this isn’t her audience. Miley Cyrus is known for her cute “Disney” image, acting, singing, stage talents and incredible marketing and merchandising of her brands.

The photos that came out last week in Vanity Fair and are too “mature” for her audience has Miley claiming she is “embarrassed” by the story and photos. The media is drooling over this story as the photos make their way across the internet, entertainment programs and morning news shows. Good PR for Vanity Fair, bad PR for Miley. Unless at the age of 15 she is wanting to go for the Britney and Lindsay image, I am sure that her and her family are regretting this photo shoot.

What I don’t understand is why on this photo shoot only her parents, grandmother and teacher were present? Where was her PR representative? Surely someone with the experience of protecting their clients image would have brought up the fact that these type of sexy photos could be damaging to her 15 year old image of innocence. Also, why didn’t her family and public relations rep have the final say on the images? No look at a proof before they go to print? Seems curious. If she really didn’t want to portray the sex-pot image…there is no reason these should have been released.

I am just saying….Keep your family close but your PR people closer.

Ms. Nelson will be discussing how public relations strategies can be used by a company to develop and market a brand. Natasha Nelson is a frequent University and College speaker on the subject of Public Relations and Marketing. She speaks regularly at Cal State Fullerton, Biola University and Vanguard University. Nelson can be reached at 949-548-2227 or at natasha@nnpublicrelations.com

To see some of our success with baby product public relations see our results page for Silver Cross Baby.

How Positive Public Relations Can Help Retailers Increase Sales

By Mary C. Gannon

A retailer without a face is a retailer without a future. That is why it is so important for businesses, both large and small, to stay visible in the ever-changing and highly competitive marketplace. Staying visible requires utilizing many avenues, including sales, circulars, advertising, and public relations. Too often, business owners either intentionally or unintentionally fail to realize the importance of public relations. At some point in time, every business owner will face the challenge of promoting their products and services. Public relations can help solve this problem.

Give yourself a face

Creating a positive image for your retail business can be crucial in beating out the competition. Public relations, sometimes referred to as media relations, is perhaps one of the most cost-effective and important sales tools you could use to garner new clientele.

Public relations provides your existing and potential customers with important information regarding your business. Public relations, which most often results in newspaper or magazine articles and television news spots, offers the public a more detailed and interesting look at your company. Instead of an ad with a few words and pictures of products you carry, a newspaper article can give readers so much more information, including a more inclusive list of the types of products you carry, their prices, your company philosophy and background, and so on. Public relations gives a face and personality to your business, which makes it memorable to the public.

Finding the story

You may find when it comes time to embark on your public relations campaign that you are fishing for newsworthy ideas. As a baby store retailer, the ideas can be limitless. Women are giving birth everywhere, everyday, so information on new products and special promotions for them are always newsworthy.

More often than not, when you read an article in the newspaper, it has come from a public relations professional whose job it is to come up with story ideas for his or her clients. A public relations professional can work with you as a retailer to find a variety of avenues to keep you constantly in the news. Everything your retail business does can be turned into news if pitched correctly, from a grand opening or five-year anniversary, to a new product launch or special events you may be holding.

You may not be doubling the size of your business, nor may you be changing the face of the baby-retailing world with your business, but that doesn’t mean that your shop does not have many newsworthy things to publicize. Sometimes the smallest item can make the news, including new hires and promotions within your business and even awards received.

An effective way to grab the media attention is to create news. Plan an event that will trigger interest, such as a seminar for new mothers. Invite a local celebrity to talk about her own experience with motherhood. Hold a special fundraising event for a local charity, particularly one that relates to infants. Perhaps you are changing the hours of your store to better accommodate working mothers. This, if pitched to the media correctly, could lead to a greater trend piece about women juggling motherhood and careers with you as a key source. It is important to keep in mind, however, that nothing is guaranteed in public relations. Just because you sent out a news release does not mean the media is necessarily going to cover it. Remember, however, that you want to get your name on the Rolodex of as many media members as possible. That way, when they need a source for a story about the baby retail business, they can turn to you.

PR as a sales tool

Use public relations to increase your sales. Being able to show your customers that the media recognizes your baby retail store as a viable, strong business is key to them wanting to shop at your store on a regular basis. By frequently keeping your name in the news, you are showing that the media recognizes you as a business worth writing about. The benefits of this type of publicity can really enhance your other marketing efforts.

When you have received the publicity you were looking for, don’t be shy about it. Boast about it and let your customers know that your business was featured in magazines, newspapers, and on television and radio shows they may not even know about. Use the articles as tools to sell yourself to your customers by displaying them at the checkout counter or show the video of a television interview during a special promotion. It will get your customers talking about you.

Public relations is also a great way to tell your customers about special events or promotions at your store, and it can be done without paying a single penny to the news outlet of your choice. You may have to hire a public relations professional to assist you with your public relations campaign, but newspapers, TV and radio stations do not charge for news stories. Not only does this save your retail business money in advertising costs, but it lends credibility to your business as media representatives recognize you as an expert.

The purpose of publicity and/or hiring a public relations professional is to attract attention to your business so that you may gain new clients and, ultimately, increase your sales. You cannot ignore the importance of this aspect of marketing your business. So start racking your brain for newsworthy topic, and don’t be shy about telling the world about yourself and your business. It’s a great way to survive.

NN Public Relations said it remains competitive by offering clients a lot of attention without charging the “high overhead of some of the larger firms,” Nelson said.

Orange County Public Relations Executive Natasha Nelson is a consumer product specialist and provide her services nationwide.

Natasha Nelson of NN Public Relations will be the guest speaker for the American Marketing Association, ASU Chapter in Tempe, AZ on Jan. 31st, 2008. Nelson will be discussing how public relations can build a brand. Natasha Nelson is a frequent University and College speaker on the subject of Public Relations and Marketing. She speaks regularly at Cal State Fullerton, Biola University and Vanguard University. Nelson can be reached at 949-548-2227 or at natasha@nnpbulicrelations.com

For more information on the American Marketing Association of ASU visit http://ama.asuclub.com/