JESSICA MATRASKO JEWELRY LINE INSTANT

CELEBRITY FAVORITE

-Southern California Hand-Crafted, Contemporary Jewelry Line Makes Summer Splash at the Famous Silverspoon Malibu Beach House-

Los Angeles, Calif. (Aug. 10, 2009)— Jessica Matrasko Jewelry, the fashion-forward, Los Angeles based jewelry line created by designer Jessica Matrasko, announces the showcasing of her line this summer at the prestigious Silverspoon Malibu Beach House venue. This event debuts the latest trends and is held for the Hollywood elite with a love for fashion.

“Jessica Matrasko Jewelry was quite the hit this year at the beach house. Her pieces were a favorite among Anna Lynne McCord, Lindsay Lohan, Denise Richards and Kristen Cavallari,” noted Lorena Bendinskas , co-founder of Silverspoon. “It was the perfect collection of accessories to add to the assortment of fashion we had at the house!”

Jessica Matrasko’s hip, hand-crafted jewelry line has quickly become a Hollywood accessory must-have. Pieces of her collection were chosen by Denise Richards, Ali Landry, Lindsay Lohan, Lisa Rinna, Shoshana Bush, Kristen Cavallari, Haylie Duff, Beverly Mitchell and countless other celebrities at this summer’s events.

“I was honored to participate in the Silver Spoon Beach House. The celebrities and guests who attend their events are fashion icons and I am thrilled that so many of

Hollywood’s “it girls” love my designs and the meaning behind them,” said Jessica Matrasko, founder and designer. “Each of my pieces are handmade and are inspired by someone important in my life. I think that the love and unique attention put into each piece translates well to my customers. My line is not only pretty and high quality, but most importantly it promotes an awareness of the world around us through the natural elements of the line like stones, leaves and pieces found in the ocean.

About Jessica Matrasko Jewelry

Jessica Matrasko began crafting her distinctive line in tribute to her mother, Jo Ann, whom she lost to diabetes in 2005. Motivated by Jo Ann’s passion for all things natural, Jessica weaves together stylish, enduring pieces created with unrefined stones, ocean life pieces, real leaves made of 14k and 24k gold fill chains and wire.

Each hand-crafted piece in the collection is designed by Jessica to honor an inspiring person in her life. Named after friends and family, Jessica’s closest kin have sparked the imagination behind each exclusive piece.

Jessica gives back in her community and uses her profits from her jewelry to contribute to numerous charities and non-profit foundations. She supports groups like American Diabetes Association, Susan G. Komen Breast Cancer Foundation, 1736 Crisis Center for battered women and Heal the Bay, a non-profit organization dedicated to improving the quality of Southern California costal waters.

To view and purchase the Jessica Matrasko Jewelry line or for more detailed information on the designer, please visit www.jessicamatraskojewelry.com. Jessica Matrasko Jewelry can also be found at Jacqueline Jarrot in Sherman Oaks, Temptress in El Segundo, Shorelines Gallery in San Diego and Layla The Salon in Los Angeles, among other fine retailers and boutiques.

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-Orange County’s “City Surf” Clothing Line Seeing Growth During Retail Slowdown-

NEWPORT BEACH, CA; (July 23, 2009) — Atwater, the Newport Beach based surfwear line, today announced their expanding retail list will now include Tilly’s, Zumiez and East Coast retailer, Coastal Edge.

Founded in 2006, Atwater has gained notoriety as the “buzz brand” coming out of Southern California and was recently nominated by SIMA (Surf Industry Manufacturing Association) for the prestigious “Break Through Brand of the Year” award.

“Despite the economic downturn we are still seeing growth,” said Dean Bradley, Co-founder and Creative Director for Atwater. “Tilly’s, Zumiez and Coastal Edge are new retailers for us and we are really proud to be hanging on their shelves,” he continued.

About Atwater

Created by design veterans Dean Bradley and Scott Madison, Atwater has quickly become a constant in Southern California menswear fashion. A casual, yet contemporary line combining classic surf styles with a street edge, Atwater consistently draws from the classic heritage of beach life, simultaneously incorporating an elegant, fashion-forward and more sophisticated side to casual surfwear that we call “City Surf”. The Atwater line consists of T-shirts, boardshorts, walkshorts, pants, jackets and accessories including hats by New Era. Atwater can currently be found at most major surf retailers including Jack’s, Surfside Sports, The Closet, Becker, Val Surf, Active Rideshop and fine retailers including Fred Segal and Nordstrom among many others.

About Dean Bradley

A graphic and fine artist, founder and Creative Director, Dean Bradley is internationally recognized and considered a culturally significant designer in the new school art movement and surfwear industry. Bradley’s love for the beach culture has helped shape his graphic thinking and spirit of independent design. Prior to starting Atwater, Bradley served as Art Director for surf industry giant Hurley International where he began designing T-shirt graphics and transforming his artistic abilities into commercial success. During a six-year career with Hurley, Bradley became known for his versatility in original T-shirt graphics for the men’s and girl’s T-shirt lines. Bradley consistently created best-selling designs that continued to increase sales while always setting new T-shirt design trends in the industry.

About Scott “Spides” Madison

The recognized “boardshort specialist”, Design Director Scott Madison combines his love of surfing and fashion into the Atwater brand. With more than 15 years of experience as a designer, Madison established himself as a dominant industry player as the head of design at Hurley International, Madison played a crucial role in the success of Hurley at the transition from Billabong to Hurley in 1999. Madison is highly recognized for his design innovations and credited with creating some of the industry’s top selling pieces by bringing menswear fashion influences into boardshort design.

For more information on Atwater visit www.atwatercollection.com, www.nnpublicrelations.com

Recent Press in the OCBJ!

SURF INDUSTRY MANUFACTURERS ASSOCIATION ANNOUNCES NOMINEES FOR 2009 SIMA IMAGE AWARDS

- Surf Industry Recognizes Its Most Influential Companies With 7th Annual Awards Program -

ALISO VIEJO, Calif. (March 16, 2009) -The Surf Industry Manufacturers Association (SIMA) is proud to announce the list of nominees for the seventh annual SIMA Image Awards, the only awards program that gives the surf industry the opportunity to recognize fellow surf industry companies for their outstanding contributions to the industry.

The goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. This year, companies will be recognized in 15 categories: Accessory Product of the Year, Environmental Product of the Year, Footwear Product of the Year, Surfboard Model of the Year, Wetsuit of the Year, Men’s Marketing Campaign of the Year, Men’s Apparel Brand of the Year, Men’s Boardshort of the Year, Men’s Retailer of the Year, Women’s Marketing Campaign of the Year, Women’s Apparel Brand of the Year, Women’s Swim Brand of the Year, Women’s Retailer of the Year, Breakthrough Retailer of the Year and Breakthrough Brand of the Year.

“SIMA is excited to announce a very deserving line-up of 2009 Image Award nominees,” said Dick Baker, SIMA chairman emeritus. “To be a final nominee is an honor as each category received more entries than ever this year. We hope all nominees are stoked, as they were selected by their peers from a very competitive group of entries. This speaks to the growing reputation and influence of the SIMA Image Awards, and we look forward to honoring this year’s nominees at Surf Summit.”

2009 SIMA IMAGE AWARDS NOMINEES

OVERALL AWARDS

Breakthrough Brand of the Year

Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced breakthrough growth between January 1 and December 31, 2008. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $25 million.

Atwater
Firewire Surfboards
Sanuk Footwear
Skullcandy
Von Zipper