JESSICA MATRASKO JEWELRY LINE INSTANT

CELEBRITY FAVORITE

-Southern California Hand-Crafted, Contemporary Jewelry Line Makes Summer Splash at the Famous Silverspoon Malibu Beach House-

Los Angeles, Calif. (Aug. 10, 2009)— Jessica Matrasko Jewelry, the fashion-forward, Los Angeles based jewelry line created by designer Jessica Matrasko, announces the showcasing of her line this summer at the prestigious Silverspoon Malibu Beach House venue. This event debuts the latest trends and is held for the Hollywood elite with a love for fashion.

“Jessica Matrasko Jewelry was quite the hit this year at the beach house. Her pieces were a favorite among Anna Lynne McCord, Lindsay Lohan, Denise Richards and Kristen Cavallari,” noted Lorena Bendinskas , co-founder of Silverspoon. “It was the perfect collection of accessories to add to the assortment of fashion we had at the house!”

Jessica Matrasko’s hip, hand-crafted jewelry line has quickly become a Hollywood accessory must-have. Pieces of her collection were chosen by Denise Richards, Ali Landry, Lindsay Lohan, Lisa Rinna, Shoshana Bush, Kristen Cavallari, Haylie Duff, Beverly Mitchell and countless other celebrities at this summer’s events.

“I was honored to participate in the Silver Spoon Beach House. The celebrities and guests who attend their events are fashion icons and I am thrilled that so many of

Hollywood’s “it girls” love my designs and the meaning behind them,” said Jessica Matrasko, founder and designer. “Each of my pieces are handmade and are inspired by someone important in my life. I think that the love and unique attention put into each piece translates well to my customers. My line is not only pretty and high quality, but most importantly it promotes an awareness of the world around us through the natural elements of the line like stones, leaves and pieces found in the ocean.

About Jessica Matrasko Jewelry

Jessica Matrasko began crafting her distinctive line in tribute to her mother, Jo Ann, whom she lost to diabetes in 2005. Motivated by Jo Ann’s passion for all things natural, Jessica weaves together stylish, enduring pieces created with unrefined stones, ocean life pieces, real leaves made of 14k and 24k gold fill chains and wire.

Each hand-crafted piece in the collection is designed by Jessica to honor an inspiring person in her life. Named after friends and family, Jessica’s closest kin have sparked the imagination behind each exclusive piece.

Jessica gives back in her community and uses her profits from her jewelry to contribute to numerous charities and non-profit foundations. She supports groups like American Diabetes Association, Susan G. Komen Breast Cancer Foundation, 1736 Crisis Center for battered women and Heal the Bay, a non-profit organization dedicated to improving the quality of Southern California costal waters.

To view and purchase the Jessica Matrasko Jewelry line or for more detailed information on the designer, please visit www.jessicamatraskojewelry.com. Jessica Matrasko Jewelry can also be found at Jacqueline Jarrot in Sherman Oaks, Temptress in El Segundo, Shorelines Gallery in San Diego and Layla The Salon in Los Angeles, among other fine retailers and boutiques.

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Did you see it? Saw it and loved it. Did you also notice all the product placement and name brand mentions within the dialogue? The stand-out to me was the website Bag, Borrow or Steal, a site where members can borrow a designer bag or jewelry. I am sure they are hoping to land the same success Sarah Jessica Parker brought to the pricey Manolo Blahniks brand. I am going to guess this was a good move for them.

Client Silver Cross Baby had huge success after it’s appearance on Sex and the City! Sarah Jessica Parker was also seen pushing her Silver Cross around New York. These appearances were priceless to the brand. If you are looking to get strategic with your brand and put it in the hands of Hollywood, give Orange County’s NN Public Relations a call.