-Orange County’s “City Surf” Clothing Line Seeing Growth During Retail Slowdown-

NEWPORT BEACH, CA; (July 23, 2009) — Atwater, the Newport Beach based surfwear line, today announced their expanding retail list will now include Tilly’s, Zumiez and East Coast retailer, Coastal Edge.

Founded in 2006, Atwater has gained notoriety as the “buzz brand” coming out of Southern California and was recently nominated by SIMA (Surf Industry Manufacturing Association) for the prestigious “Break Through Brand of the Year” award.

“Despite the economic downturn we are still seeing growth,” said Dean Bradley, Co-founder and Creative Director for Atwater. “Tilly’s, Zumiez and Coastal Edge are new retailers for us and we are really proud to be hanging on their shelves,” he continued.

About Atwater

Created by design veterans Dean Bradley and Scott Madison, Atwater has quickly become a constant in Southern California menswear fashion. A casual, yet contemporary line combining classic surf styles with a street edge, Atwater consistently draws from the classic heritage of beach life, simultaneously incorporating an elegant, fashion-forward and more sophisticated side to casual surfwear that we call “City Surf”. The Atwater line consists of T-shirts, boardshorts, walkshorts, pants, jackets and accessories including hats by New Era. Atwater can currently be found at most major surf retailers including Jack’s, Surfside Sports, The Closet, Becker, Val Surf, Active Rideshop and fine retailers including Fred Segal and Nordstrom among many others.

About Dean Bradley

A graphic and fine artist, founder and Creative Director, Dean Bradley is internationally recognized and considered a culturally significant designer in the new school art movement and surfwear industry. Bradley’s love for the beach culture has helped shape his graphic thinking and spirit of independent design. Prior to starting Atwater, Bradley served as Art Director for surf industry giant Hurley International where he began designing T-shirt graphics and transforming his artistic abilities into commercial success. During a six-year career with Hurley, Bradley became known for his versatility in original T-shirt graphics for the men’s and girl’s T-shirt lines. Bradley consistently created best-selling designs that continued to increase sales while always setting new T-shirt design trends in the industry.

About Scott “Spides” Madison

The recognized “boardshort specialist”, Design Director Scott Madison combines his love of surfing and fashion into the Atwater brand. With more than 15 years of experience as a designer, Madison established himself as a dominant industry player as the head of design at Hurley International, Madison played a crucial role in the success of Hurley at the transition from Billabong to Hurley in 1999. Madison is highly recognized for his design innovations and credited with creating some of the industry’s top selling pieces by bringing menswear fashion influences into boardshort design.

For more information on Atwater visit www.atwatercollection.com, www.nnpublicrelations.com

At NN Public Relations we try to always think ahead so we don’t miss any important deadlines. We also make sure we know every publication’s photo requirements, deadlines, story themes and more for hundreds of gift guides. Don’t get left behind trying to “sell” your story 3 weeks before Christmas, give Orange County’s NN Public Relations a call at 949-548-2227.

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We love our new client GAME TRUCK! Currently Game Truck is operating in Arizona and Southern California and is now awarding franchises in 35 states. Video game lovers and mothers in charge of planning their kids special birthday or event love this new concept. Keep checking in to see what Game Truck is up to.

Game Truck Awards Franchising Opportunity

Popular Mobile Video Game Theatre Now Available In Over 35 States

Tempe, AZ. (April 28, 2008) – Game Truck, the original and world’s first Mobile Video Game Theater, announces today the immediate availability of Game Truck franchises in 35 states. Now, anxiously-awaiting, game-loving entrepreneurs will have the chance to run their own mobile video game business.

“Game Truck is a proven system for making money while running a unique and exciting business. Since inception, we have had a huge demand and interest from people around the country who want to have fun while owning their own company. Game Truck is a perfect match for passionate entrepreneurs,” said Scott Novis, inventor and owner of the Game Truck. “Franchising was the logical next step. It is a way for people to share in this passion and jump into the fun aspect of this business without going through the learning stages we have gone through over the past two years,” he continued.

Stemmed from the mind of former video game executive and entrepreneur Scott Novis, Game Truck aims to bring people together to enjoy gaming in a multiplayer gaming environment and to provide gamers with the best gaming experience available.

Game Truck offers several functions, the forefront of which is convenient, interactive, mom friendly birthday parties for children. Being self powered, “The Game Truck only needs a place to park and people to play to throw a great party,” said Scott Novis. It provides gamers of all ages with a birthday party for two hours or more. Complete with four 50-inch high definition plasma TVs and all the latest video game consoles, the Game Truck is operated by a Game Coach who helps manage the party and provides a positive gaming role model for kids.

By only offering multiplayer games, the Game Truck ensures that everyone at the party is having a fun-filled experience together. Through the Game Truck, Novis aims to bring the youngest generation of gamers together, believing that playing a game of Halo™ can be more interactive than playing a round of golf with friends. “It’s good to play together,” said Novis. “And video games, especially multiplayer games, provide some of the most compelling social entertainment on the planet.”

“The most appealing aspects of buying a Game Truck franchise is that your business is mobile. No brick and mortar, no time wasted finding a retail location and negotiating leases. You can be up and ready to go within two to three months. The ramp up time from decision to purchase to collecting revenue is comparatively shorter than most businesses,” said David Wachtel, Chief Operating Officer of Game Truck.

To learn more about being awarded a Game Truck franchise you may contact Manish Adhiya at manish@gametruckparty.com or call 760.438.0202.

About Game Truck:

Game Truck is the original and world’s first Mobile Video Game Theater. Game Truck aims to bring people together to enjoy gaming in a multiplayer environment and to provide gamers with the best gaming experience available. Starting with only one truck in August 2006, there is now a fleet of Game Trucks throughout the Phoenix area. Currently Game Truck is selling franchises in 35 states and the company is expanding operations into the Los Angeles area. To learn more about Game Truck please visit www.gametruckparty.com

So, let’s talk about Miley’s photos for Vanity Fair. While many teen boys and men will love her recent “backless” photos (personally I think she looks like a vampire) she did for the famous photographer Annie Liebowitz, let’s face it, this isn’t her audience. Miley Cyrus is known for her cute “Disney” image, acting, singing, stage talents and incredible marketing and merchandising of her brands.

The photos that came out last week in Vanity Fair and are too “mature” for her audience has Miley claiming she is “embarrassed” by the story and photos. The media is drooling over this story as the photos make their way across the internet, entertainment programs and morning news shows. Good PR for Vanity Fair, bad PR for Miley. Unless at the age of 15 she is wanting to go for the Britney and Lindsay image, I am sure that her and her family are regretting this photo shoot.

What I don’t understand is why on this photo shoot only her parents, grandmother and teacher were present? Where was her PR representative? Surely someone with the experience of protecting their clients image would have brought up the fact that these type of sexy photos could be damaging to her 15 year old image of innocence. Also, why didn’t her family and public relations rep have the final say on the images? No look at a proof before they go to print? Seems curious. If she really didn’t want to portray the sex-pot image…there is no reason these should have been released.

I am just saying….Keep your family close but your PR people closer.

Video streams encoded in TDVCodec format are viewable in all existing 2D set top boxes, DVD/Blu-ray™ players and presented on 2D televisions with no loss in color, resolution or frame rate. The same digital video stream can also be reproduced using TDVReady devices and PCs with TDVision’s Dejaview software and visualized in true 3D stereoscopic displays such as 3D Ready DLP televisions (Samsung™ & Mitsubishi™) or by using the portable and immersive TDVisor from TDVision.

TDVision will also be showing a set of Blu-ray™ discs with content encoded using the TDVCodec format running in 2D on the PlayStation3™ and 3D running on the PC connected to the stereoscopic displays. Demonstrated Blu-ray™ content includes a dimensionalized 3D Star Wars™ clip from In-Three, 3D reels from 21^st Century 3D, and content from ParadiseFX and Intuitive Surgical.

“By encoding 3D content with our TDVCodec, one single file dramatically reduces the production, replication, and distribution costs, saving hundreds of millions of dollars to producers and broadcasters while maintaining full compatibility with existing 2D platforms. Every person in the world will be able see the content, and if you happen to have TDVReady equipment and a Samsung™ TV or a portable HD TDVisor then you’re ready to experience HD 3D anywhere,” said Manuel Gutierrez Novelo, President and CEO of TDVision Systems.

TDVision will also be showing a live 3D camera demo by the use of 21^st Century 3D’s 3DP2 camera connected directly to TDVision’s TDVisor. This will demonstrate the complete implementation from acquisition, encoding, and decoding to visualization for the complete 3D echo system.

“TDVision’s TDVisor is indisputably the best in its class,” said Jason Goodman, CEO of 21^st Century 3D. “We are using it for the viewfinder of our new advanced 3DP2 stereoscopic camera,” he continued. This demonstration proves the feasibility of encoding 3D content powered by TDVision’s technology and keeping compatibility with the existing 2D platform, ready to support new stereoscopic display technologies, reducing the production costs, and increasing sales by offering the customer a completely new experience and watch 3D movies at home. TDVision Systems will be presenting April 14-17 at the NAB show located at the Las Vegas Convention Center, Central Hall exhibit number 9042. To book an appointment or showing please call 949-548-2227 or email Orange County Public Relations firm NN Public Relations at natasha@nnpublicrelations.com www.nnpublicrelations.com . To learn more about TDVision please visit www.tdvision.com TDVision Systems, Inc. is the owner of several 3D-related patents for proprietary system architectures, which will propel breakthroughs in providing true 3D through new digital technologies. These technologies enable the acquisition, emulation and processing of a 3D image from a video stream or computer-generated image. This architecture also allows the use of current existing infrastructures, and with the addition of TDVision’s hardware, enables true 3D in High Definition.

Video News Releases (VNR) are a powerful public relations tool for a company looking to aggressively promote their brand or company image. VNRs are video news releases or video versions of a standard company press release. According to wikipedia “News reports may incorporate a VNR in whole or part if the news producer feels it contains information appropriate to the story or of interest to viewers.”

In today’s era of the twenty four hour media, the news agency are hungry for newsworthy stories, especially prepared video new releases that provide unbiased fact-based news stories. If you are interested in learning how NN Public Relations can further promote your brand, contact us at www.nnpublicrelations.com

TDVision Systems, Inc. Leader In Design and Development of 3D Technology, Displays Stereoscopic TDVSDK At The 2008 Game Developers Conference

Naperville, IL. (Feb. 20, 2008) — TDVision Systems, Inc., the leader in design and development of 3D digital infrastructures and visualization systems, showcases several stereoscopic enabled games optimized for multi-core Intel Processors at the 2008 Game Developers Conference in San Francisco, CA at the Intel Gaming Lounge.

As a member of the Intel Software Partner Program, TDVision is displaying the TDVSDK, a set of tools to enable DirectX and OpenGL game engines to present games in a natural manner emulating the way the human brain perceives 3D data. At the Game Developers Conference visitors experienced the TDVisor and were immersed in a virtual 72-inch diagonal screen.

“The thrill to dollar ratio for 2D technologies is now facing diminished returns. Stereoscopic 3D will add an exciting new class of PC game immersion, sales, and gamer to gamer enthusiasm,” said Neil Schneider, CEO of Meant to be Seen (mtbs3d.com), the world’s foremost authority group on stereoscopic 3D for consumers, and the home of the largest online S-3D community in the world. “Look at movies. Compared to 2D cinema, 3D movie sales easily earn 2:1 and 3:1 revenue. This is where the PC gaming industry is headed,” he continued.

“We are getting a great response here at the GDC. We have rock star programmers and hardcore players getting their game on in true 3D and loving it. With the power of Intel Core Duo technology we can put the player inside the game,” said Ethan Schur, Director of Marketing for TDVision.

TDVision is the only technology simultaneously compatible with 2D infrastructures and also is fully compatible with existing MPEG decoders. It is established and tested in mission critical military applications and electronics.

TDVision became part of the Intel Software Partner Program and created the TDVAlliance, a collaboration of hi-tech companies working to create an infrastructure that will be the catalyst for TDVision’s multi-purpose 3D technology. Integrated Micro Displays Limited, Himax Display, 3D-ETC and The DiMonte Group all participate as TDVAlliance members.

TDVision Systems, Inc. is the owner of several 3D-related patents for proprietary system architectures, which will propel breakthroughs in providing true 3D through new digital technologies. These technologies enable the acquisition, emulation and processing of a 3D image from a video stream or computer-generated image. This architecture also allows the use of current existing infrastructures, and with the addition of TDVision’s hardware, enables true 3D in High Definition.
# # #

TDVision Systems, Inc.
www.tdvision.com
www.tdvalliance.com
info@tdvision.com

To see some of our success with baby product public relations see our results page for Silver Cross Baby.

How Positive Public Relations Can Help Retailers Increase Sales

By Mary C. Gannon

A retailer without a face is a retailer without a future. That is why it is so important for businesses, both large and small, to stay visible in the ever-changing and highly competitive marketplace. Staying visible requires utilizing many avenues, including sales, circulars, advertising, and public relations. Too often, business owners either intentionally or unintentionally fail to realize the importance of public relations. At some point in time, every business owner will face the challenge of promoting their products and services. Public relations can help solve this problem.

Give yourself a face

Creating a positive image for your retail business can be crucial in beating out the competition. Public relations, sometimes referred to as media relations, is perhaps one of the most cost-effective and important sales tools you could use to garner new clientele.

Public relations provides your existing and potential customers with important information regarding your business. Public relations, which most often results in newspaper or magazine articles and television news spots, offers the public a more detailed and interesting look at your company. Instead of an ad with a few words and pictures of products you carry, a newspaper article can give readers so much more information, including a more inclusive list of the types of products you carry, their prices, your company philosophy and background, and so on. Public relations gives a face and personality to your business, which makes it memorable to the public.

Finding the story

You may find when it comes time to embark on your public relations campaign that you are fishing for newsworthy ideas. As a baby store retailer, the ideas can be limitless. Women are giving birth everywhere, everyday, so information on new products and special promotions for them are always newsworthy.

More often than not, when you read an article in the newspaper, it has come from a public relations professional whose job it is to come up with story ideas for his or her clients. A public relations professional can work with you as a retailer to find a variety of avenues to keep you constantly in the news. Everything your retail business does can be turned into news if pitched correctly, from a grand opening or five-year anniversary, to a new product launch or special events you may be holding.

You may not be doubling the size of your business, nor may you be changing the face of the baby-retailing world with your business, but that doesn’t mean that your shop does not have many newsworthy things to publicize. Sometimes the smallest item can make the news, including new hires and promotions within your business and even awards received.

An effective way to grab the media attention is to create news. Plan an event that will trigger interest, such as a seminar for new mothers. Invite a local celebrity to talk about her own experience with motherhood. Hold a special fundraising event for a local charity, particularly one that relates to infants. Perhaps you are changing the hours of your store to better accommodate working mothers. This, if pitched to the media correctly, could lead to a greater trend piece about women juggling motherhood and careers with you as a key source. It is important to keep in mind, however, that nothing is guaranteed in public relations. Just because you sent out a news release does not mean the media is necessarily going to cover it. Remember, however, that you want to get your name on the Rolodex of as many media members as possible. That way, when they need a source for a story about the baby retail business, they can turn to you.

PR as a sales tool

Use public relations to increase your sales. Being able to show your customers that the media recognizes your baby retail store as a viable, strong business is key to them wanting to shop at your store on a regular basis. By frequently keeping your name in the news, you are showing that the media recognizes you as a business worth writing about. The benefits of this type of publicity can really enhance your other marketing efforts.

When you have received the publicity you were looking for, don’t be shy about it. Boast about it and let your customers know that your business was featured in magazines, newspapers, and on television and radio shows they may not even know about. Use the articles as tools to sell yourself to your customers by displaying them at the checkout counter or show the video of a television interview during a special promotion. It will get your customers talking about you.

Public relations is also a great way to tell your customers about special events or promotions at your store, and it can be done without paying a single penny to the news outlet of your choice. You may have to hire a public relations professional to assist you with your public relations campaign, but newspapers, TV and radio stations do not charge for news stories. Not only does this save your retail business money in advertising costs, but it lends credibility to your business as media representatives recognize you as an expert.

The purpose of publicity and/or hiring a public relations professional is to attract attention to your business so that you may gain new clients and, ultimately, increase your sales. You cannot ignore the importance of this aspect of marketing your business. So start racking your brain for newsworthy topic, and don’t be shy about telling the world about yourself and your business. It’s a great way to survive.

Natasha Nelson of NN Public Relations will be the guest speaker for the American Marketing Association, ASU Chapter in Tempe, AZ on Jan. 31st, 2008. Nelson will be discussing how public relations can build a brand. Natasha Nelson is a frequent University and College speaker on the subject of Public Relations and Marketing. She speaks regularly at Cal State Fullerton, Biola University and Vanguard University. Nelson can be reached at 949-548-2227 or at natasha@nnpbulicrelations.com

For more information on the American Marketing Association of ASU visit http://ama.asuclub.com/