Public Relations Insider

What are the benefits of PR vs. advertising and other marketing tools in a down economy? From my experience in the agency world, a receding economy eventually meant that companies were cutting and pulling back on their marketing budgets. Is this is exactly the opposite of what they should be doing. Working in the PR business for over ten years I have seen how PR can be the most cost effective for most businesses compared to other expensive forms of promotion.

Sharon Lechter of “Rich Dad Poor Dad” says “ I personally believe PR is the absolute best way to promote and expand your business.” Lechter is not a PR person, she is a marketer. She also quotes Bill Andres of Andres Associates who says “Companies that keep their names in the public eye during a downturn are more likely to be perceived as successful, enduring and solid.”

What do you think? What has been your experience when it comes to PR during a slowing economy?