Public Relations Insider

NN Public Relations, one of Orange County, California’s most esteemed PR firms is currently using product placement in major feature films for their fashion clientele.

Recently on the Northshore of Oahu, Hawaii, “Heart of a Soul Surfer” the film about Bethany Hamilton who’s arm was bitten off by a shark was being shot at the Turtle Bay Resort. To check out some of our PR firm’s work behind the scenes placing product on celebrities, visit Atwater’s Blog..

TDVISION SYSTEMS WINS PRESTIGIOUS TV INNOVATIONS AWARD FOR STEREOSCOPIC VIDEO CODEC

Irvine, CA– TDVision Systems, Inc., the leader in stereoscopic 3D acquisition, encoding, broadcast, and display technologies has won the illustrious 2009 TV Innovations award for the category of Three Dimensional Television. The finalists were TDVision, BskyB and HDMI. 

TDVision’s innovations include the 2D+Delta system of Full HD 3D and 2D compatible 3D coding.


“TDVision’s entry was judged to be the most innovative in the 3D Television category by an independent panel of judges. We feel that this is a tremendous achievement for TDVision and I’d like to offer my personal congratulations to TDVision,” said Ian Weightman of IMS Research.

“When we started at the beginning of the decade, we knew that there will be the need to deploy stereoscopic content in a digital format, optimized and compatible, that’s when the TDVCodec was born. There were no 3D Displays so we made one, there were no 3D cameras available so we crafted one too, we ended up with the full stereoscopic true 3D HD infrastructure for digital, compatible, ubiquitous and multiplatform technology that enables the 3D Ecosystem,” said Ethan Schur, Marketing Director for TDVision and acceptor of award at the gala awards ceremony located at the Beverly Wilshire Hotel. 



The TDVCodec 2D+Delta system was invented by TDVision CEO Manuel Gutierrez Novelo in 2001 and patented worldwide in 2003. The 2D+Delta system in an integral IP patent pertaining to current and future standards including MPEG2, MPEG4 and MPEG Multi View Coding. 


About TDVision:
TDVision Systems, Inc. is the owner of several 3D-related patents for proprietary system architectures, which will propel a media breakthrough by providing true 3D through means of this new digital technology. This technology allows the acquiring, emulation and processing of a 3D image from a video stream or computer-generated image. The architecture also allows the use of current existing infrastructures, and with the addition of TDVision’s hardware, enables true 3D in High Definition.

To book an interview please email Orange County Public Relations firm NN Public Relations at info@nnpublicrelations.com, www.nnpublicrelations.com . To learn more about TDVision please visit www.tdvision.com

JESSICA MATRASKO JEWELRY LINE INSTANT

CELEBRITY FAVORITE

-Southern California Hand-Crafted, Contemporary Jewelry Line Makes Summer Splash at the Famous Silverspoon Malibu Beach House-

Los Angeles, Calif. (Aug. 10, 2009)— Jessica Matrasko Jewelry, the fashion-forward, Los Angeles based jewelry line created by designer Jessica Matrasko, announces the showcasing of her line this summer at the prestigious Silverspoon Malibu Beach House venue. This event debuts the latest trends and is held for the Hollywood elite with a love for fashion.

“Jessica Matrasko Jewelry was quite the hit this year at the beach house. Her pieces were a favorite among Anna Lynne McCord, Lindsay Lohan, Denise Richards and Kristen Cavallari,” noted Lorena Bendinskas , co-founder of Silverspoon. “It was the perfect collection of accessories to add to the assortment of fashion we had at the house!”

Jessica Matrasko’s hip, hand-crafted jewelry line has quickly become a Hollywood accessory must-have. Pieces of her collection were chosen by Denise Richards, Ali Landry, Lindsay Lohan, Lisa Rinna, Shoshana Bush, Kristen Cavallari, Haylie Duff, Beverly Mitchell and countless other celebrities at this summer’s events.

“I was honored to participate in the Silver Spoon Beach House. The celebrities and guests who attend their events are fashion icons and I am thrilled that so many of

Hollywood’s “it girls” love my designs and the meaning behind them,” said Jessica Matrasko, founder and designer. “Each of my pieces are handmade and are inspired by someone important in my life. I think that the love and unique attention put into each piece translates well to my customers. My line is not only pretty and high quality, but most importantly it promotes an awareness of the world around us through the natural elements of the line like stones, leaves and pieces found in the ocean.

About Jessica Matrasko Jewelry

Jessica Matrasko began crafting her distinctive line in tribute to her mother, Jo Ann, whom she lost to diabetes in 2005. Motivated by Jo Ann’s passion for all things natural, Jessica weaves together stylish, enduring pieces created with unrefined stones, ocean life pieces, real leaves made of 14k and 24k gold fill chains and wire.

Each hand-crafted piece in the collection is designed by Jessica to honor an inspiring person in her life. Named after friends and family, Jessica’s closest kin have sparked the imagination behind each exclusive piece.

Jessica gives back in her community and uses her profits from her jewelry to contribute to numerous charities and non-profit foundations. She supports groups like American Diabetes Association, Susan G. Komen Breast Cancer Foundation, 1736 Crisis Center for battered women and Heal the Bay, a non-profit organization dedicated to improving the quality of Southern California costal waters.

To view and purchase the Jessica Matrasko Jewelry line or for more detailed information on the designer, please visit www.jessicamatraskojewelry.com. Jessica Matrasko Jewelry can also be found at Jacqueline Jarrot in Sherman Oaks, Temptress in El Segundo, Shorelines Gallery in San Diego and Layla The Salon in Los Angeles, among other fine retailers and boutiques.

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-Orange County’s “City Surf” Clothing Line Seeing Growth During Retail Slowdown-

NEWPORT BEACH, CA; (July 23, 2009) — Atwater, the Newport Beach based surfwear line, today announced their expanding retail list will now include Tilly’s, Zumiez and East Coast retailer, Coastal Edge.

Founded in 2006, Atwater has gained notoriety as the “buzz brand” coming out of Southern California and was recently nominated by SIMA (Surf Industry Manufacturing Association) for the prestigious “Break Through Brand of the Year” award.

“Despite the economic downturn we are still seeing growth,” said Dean Bradley, Co-founder and Creative Director for Atwater. “Tilly’s, Zumiez and Coastal Edge are new retailers for us and we are really proud to be hanging on their shelves,” he continued.

About Atwater

Created by design veterans Dean Bradley and Scott Madison, Atwater has quickly become a constant in Southern California menswear fashion. A casual, yet contemporary line combining classic surf styles with a street edge, Atwater consistently draws from the classic heritage of beach life, simultaneously incorporating an elegant, fashion-forward and more sophisticated side to casual surfwear that we call “City Surf”. The Atwater line consists of T-shirts, boardshorts, walkshorts, pants, jackets and accessories including hats by New Era. Atwater can currently be found at most major surf retailers including Jack’s, Surfside Sports, The Closet, Becker, Val Surf, Active Rideshop and fine retailers including Fred Segal and Nordstrom among many others.

About Dean Bradley

A graphic and fine artist, founder and Creative Director, Dean Bradley is internationally recognized and considered a culturally significant designer in the new school art movement and surfwear industry. Bradley’s love for the beach culture has helped shape his graphic thinking and spirit of independent design. Prior to starting Atwater, Bradley served as Art Director for surf industry giant Hurley International where he began designing T-shirt graphics and transforming his artistic abilities into commercial success. During a six-year career with Hurley, Bradley became known for his versatility in original T-shirt graphics for the men’s and girl’s T-shirt lines. Bradley consistently created best-selling designs that continued to increase sales while always setting new T-shirt design trends in the industry.

About Scott “Spides” Madison

The recognized “boardshort specialist”, Design Director Scott Madison combines his love of surfing and fashion into the Atwater brand. With more than 15 years of experience as a designer, Madison established himself as a dominant industry player as the head of design at Hurley International, Madison played a crucial role in the success of Hurley at the transition from Billabong to Hurley in 1999. Madison is highly recognized for his design innovations and credited with creating some of the industry’s top selling pieces by bringing menswear fashion influences into boardshort design.

For more information on Atwater visit www.atwatercollection.com, www.nnpublicrelations.com

Congratulations to longtime fashion client of NN Public Relations, Atwater, for such a prestigious nomination by SIMA! Best of Luck.

Recent Press in the OCBJ!

SURF INDUSTRY MANUFACTURERS ASSOCIATION ANNOUNCES NOMINEES FOR 2009 SIMA IMAGE AWARDS

- Surf Industry Recognizes Its Most Influential Companies With 7th Annual Awards Program -

ALISO VIEJO, Calif. (March 16, 2009) -The Surf Industry Manufacturers Association (SIMA) is proud to announce the list of nominees for the seventh annual SIMA Image Awards, the only awards program that gives the surf industry the opportunity to recognize fellow surf industry companies for their outstanding contributions to the industry.

The goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. This year, companies will be recognized in 15 categories: Accessory Product of the Year, Environmental Product of the Year, Footwear Product of the Year, Surfboard Model of the Year, Wetsuit of the Year, Men’s Marketing Campaign of the Year, Men’s Apparel Brand of the Year, Men’s Boardshort of the Year, Men’s Retailer of the Year, Women’s Marketing Campaign of the Year, Women’s Apparel Brand of the Year, Women’s Swim Brand of the Year, Women’s Retailer of the Year, Breakthrough Retailer of the Year and Breakthrough Brand of the Year.

“SIMA is excited to announce a very deserving line-up of 2009 Image Award nominees,” said Dick Baker, SIMA chairman emeritus. “To be a final nominee is an honor as each category received more entries than ever this year. We hope all nominees are stoked, as they were selected by their peers from a very competitive group of entries. This speaks to the growing reputation and influence of the SIMA Image Awards, and we look forward to honoring this year’s nominees at Surf Summit.”

2009 SIMA IMAGE AWARDS NOMINEES

OVERALL AWARDS

Breakthrough Brand of the Year

Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced breakthrough growth between January 1 and December 31, 2008. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $25 million.

Atwater
Firewire Surfboards
Sanuk Footwear
Skullcandy
Von Zipper

Broadcast PR is something not understood by many PR people. I had the lucky chance to start my career working for three former tv producers for KTLA, Los Angeles. We shot video, wrote scripts, edited and produced packages for our clients. Every day we would receive a report detailing where our stories ran. The days of packaged PR stories for the news are a lot different than they were a few years ago and PR professionals must stay up to date on how newsrooms get their information.

Clients of mine often want broadcast publicity. What do you do for a client who specifically wants broadcast PR in Orange County? Obviously you can reach out to the larger Los Angeles TV newsrooms, but we have a gem in our own backyard that reaches only OC. Daybreak OC on cable channel KDOC airs every morning covering news and interests around Orange County. Check it out one morning, it is actually a really good news program and being an OC resident, I enjoy the local stories. Below is one of my clients on Daybreak OC just last week.

If you would like NN Public Relations to help you with your broadcast PR strategy, give us a call!

Did you see it? Saw it and loved it. Did you also notice all the product placement and name brand mentions within the dialogue? The stand-out to me was the website Bag, Borrow or Steal, a site where members can borrow a designer bag or jewelry. I am sure they are hoping to land the same success Sarah Jessica Parker brought to the pricey Manolo Blahniks brand. I am going to guess this was a good move for them.

Client Silver Cross Baby had huge success after it’s appearance on Sex and the City! Sarah Jessica Parker was also seen pushing her Silver Cross around New York. These appearances were priceless to the brand. If you are looking to get strategic with your brand and put it in the hands of Hollywood, give Orange County’s NN Public Relations a call.

What are the benefits of PR vs. advertising and other marketing tools in a down economy? From my experience in the agency world, a receding economy eventually meant that companies were cutting and pulling back on their marketing budgets. Is this is exactly the opposite of what they should be doing. Working in the PR business for over ten years I have seen how PR can be the most cost effective for most businesses compared to other expensive forms of promotion.

Sharon Lechter of “Rich Dad Poor Dad” says “ I personally believe PR is the absolute best way to promote and expand your business.” Lechter is not a PR person, she is a marketer. She also quotes Bill Andres of Andres Associates who says “Companies that keep their names in the public eye during a downturn are more likely to be perceived as successful, enduring and solid.”

What do you think? What has been your experience when it comes to PR during a slowing economy?

Did you know that when you have a consumer product you want to appear in Holiday Gift Guides you have to start pitching in the middle of summer? Currently we are pitching holiday gift guides for our board game client.

At NN Public Relations we try to always think ahead so we don’t miss any important deadlines. We also make sure we know every publication’s photo requirements, deadlines, story themes and more for hundreds of gift guides. Don’t get left behind trying to “sell” your story 3 weeks before Christmas, give Orange County’s NN Public Relations a call at 949-548-2227.

holiday gift guides
board games
consumer products
public relations

We love our new client GAME TRUCK! Currently Game Truck is operating in Arizona and Southern California and is now awarding franchises in 35 states. Video game lovers and mothers in charge of planning their kids special birthday or event love this new concept. Keep checking in to see what Game Truck is up to.

Game Truck Awards Franchising Opportunity

Popular Mobile Video Game Theatre Now Available In Over 35 States

Tempe, AZ. (April 28, 2008) – Game Truck, the original and world’s first Mobile Video Game Theater, announces today the immediate availability of Game Truck franchises in 35 states. Now, anxiously-awaiting, game-loving entrepreneurs will have the chance to run their own mobile video game business.

“Game Truck is a proven system for making money while running a unique and exciting business. Since inception, we have had a huge demand and interest from people around the country who want to have fun while owning their own company. Game Truck is a perfect match for passionate entrepreneurs,” said Scott Novis, inventor and owner of the Game Truck. “Franchising was the logical next step. It is a way for people to share in this passion and jump into the fun aspect of this business without going through the learning stages we have gone through over the past two years,” he continued.

Stemmed from the mind of former video game executive and entrepreneur Scott Novis, Game Truck aims to bring people together to enjoy gaming in a multiplayer gaming environment and to provide gamers with the best gaming experience available.

Game Truck offers several functions, the forefront of which is convenient, interactive, mom friendly birthday parties for children. Being self powered, “The Game Truck only needs a place to park and people to play to throw a great party,” said Scott Novis. It provides gamers of all ages with a birthday party for two hours or more. Complete with four 50-inch high definition plasma TVs and all the latest video game consoles, the Game Truck is operated by a Game Coach who helps manage the party and provides a positive gaming role model for kids.

By only offering multiplayer games, the Game Truck ensures that everyone at the party is having a fun-filled experience together. Through the Game Truck, Novis aims to bring the youngest generation of gamers together, believing that playing a game of Halo™ can be more interactive than playing a round of golf with friends. “It’s good to play together,” said Novis. “And video games, especially multiplayer games, provide some of the most compelling social entertainment on the planet.”

“The most appealing aspects of buying a Game Truck franchise is that your business is mobile. No brick and mortar, no time wasted finding a retail location and negotiating leases. You can be up and ready to go within two to three months. The ramp up time from decision to purchase to collecting revenue is comparatively shorter than most businesses,” said David Wachtel, Chief Operating Officer of Game Truck.

To learn more about being awarded a Game Truck franchise you may contact Manish Adhiya at manish@gametruckparty.com or call 760.438.0202.

About Game Truck:

Game Truck is the original and world’s first Mobile Video Game Theater. Game Truck aims to bring people together to enjoy gaming in a multiplayer environment and to provide gamers with the best gaming experience available. Starting with only one truck in August 2006, there is now a fleet of Game Trucks throughout the Phoenix area. Currently Game Truck is selling franchises in 35 states and the company is expanding operations into the Los Angeles area. To learn more about Game Truck please visit www.gametruckparty.com